Gargour Automotive
THE BRAND
FIAT HERITAGE

FIAT HERITAGE

This is a story of innovation, resilience and resurgence. Fiat’s journey began when the Italian entrepreneur, Giovanni Agnelli, opened the first Fiat factory in Turin, Italy. Agnelli, along with a group of local investors coined their new venture ‘Fabbrica Italiana Automobili Torino’ (FIAT). The factory was small in size and only employed around 150 people....

UNFILTER HAPPINESS

UNFILTER HAPPINESS

In a world of monotonous greys, Fiat is your personal bubble of happiness.
Our cheerful interiors, bright colours and tasteful trims spark joy on even the greyest of days.
The breath of fresh air that cuts through the dull in everyday life....